The Sexification of Bilbo Baggins

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Hey, the new poster for The Hobbit: The Desolation of Smaug is out.  Cool.

Wait.  Hang on a second.  Isn’t Martin Freeman in this movie?  He was in the last one.  This guy looks more like Benedict Cumberbatch, who is in the movie, but he’s Smaug, right?  And they star together in Sherlock.   Is this supposed to be a mashup poster?

Hm.  Apparently Martin Freeman is no longer sexy enough to play Bilbo Baggins.  Because that’s what I need out of a three-foot middle-aged fuzzy-toed hobbit:  sex.